Article Marketing
Secrets Free Ezine

Bankable, sound advice guaranteed to help you make more money online writing articles. Profit from our experience for FREE!

Your Full Name:
Your Email Address:
Article Marketing / Internet PR
Your Article Marketing Experts
Article Marketing Learning Center
Article Marketing Experts Media Center

Article Marketing’s Return on Investment:
2 Formulas You Can Use To Determine Your
Article Marketing Success

By Dan Janal - Your Fearless PR Leader

When prospective clients call and ask about our article marketing service, two of their most frequently asked questions are: “ How do I measure my article marketing’s return on investment?” and “How do I know if my investment in time, energy and manpower is really paying off?”

Here are two formulas you can use to determine your article marketing success:

1. Cost per lead.

First, let’s look at your hypothetical article marketing costs. You need to write the article, find sites to submit to your articles to, submit the articles and then monitor the results.

When I submit articles, I notice a significant increase in traffic. But having people visit the site is not enough. I need to get them to create a relationship with me so they will buy in the future.

To do this, you need to link your articles to a special landing page on your website that offers readers the opportunity to sign up for a free ezine or a special report. To get these documents, they must you me their email address.

So how do you determine if your investment is article marketing investment is worthwhile? Here are two cost per lead yardsticks you can use.

  • Let’s pick a mystical figure of $1,000 to do the writing, submitting and programming. Let’s also assume for the sake of simplicity that you are submitting the article to 100 sites and directories. Your results may vary, but at least we have a starting point to work from. Using simple division, you now know that your cost to submit the article to one website is $10 because you are dividing $1,000 by 100 sites.

  • When readers identify themselves and provide you with their names, emails and contact information they become prospects, or leads. If you get 100 leads from your $1,000 investment, your cost per lead is $10 (divide the investment of $1,000 by the number of leads, 100, to arrive at $10 per lead).

This number shouldn’t exist in a vacuum. How much are you paying for a lead now? If it is more than $10, then article marketing is saving you money! Congratulations!

I need to point out that while some people will not sign up for your offer, no matter how wonderful it is. Don’t count those people out. You have successfully branded yourself to them by giving them an exposure to your services via your article, your website and any materials they might have read while perusing your website. I can’t put a direct value on this, but it can’t hurt. Any positive impression you make with someone is bound to pay off either directly, or indirectly.

2. Profit per sale.

Some people who come to your site will be so impressed with your article and your offer that they will immediately buy your product or engage in your services. Life doesn’t get much better than this. You’ve made a sale without spending precious time to convince them face to face, or on the phone or via email.

Let’s look at the numbers. Let’s say you are selling an e-book or other digital product for $55. You have no cost of goods or shipping costs. You might have to pay a credit card processing fee, of course. But for the sake of discussion, let’s assume you are paying $5 in fees just so we can keep the math simple. Your net profit is $50 per order.

You’ve paid $1,000 to place the articles and you are getting $50 profit per article. You’ll need 20 sales to break even. That’s one way to look at it. (Divide the investment of $1,000 by the $50 profit to arrive at 20 orders.) If you got 30 orders you’d be ahead $500. Congratulations!

Another way to look at this is to compare this cost to your exiting cost per sale. Is it more than your article marketing costs? Then you’re saving money by using articles to make sales!

One more thing to consider: People who buy from you once are likely to buy from you again. So your profit per order could go up considerable once you factor in reorders over the life of the customer.

Putting it all into perspective

These formulas can work with just about any activity you do – from Google Ad Words, to sponsored ads, to ads in newspapers and magazines. If you track your sales and your leads with each method, you’ll be able to see which activities get the best return on your precious investments. You might be surprised when you see the true cost per lead and the profit per sale. If so, you can re-allocate your resources to get the maximum impact.

==================================

Note: You may reprint this article on your website and in your ezines, if and only if you use the article in its entirety, including the byline below. If you have any questions please feel free to contact the author via email at Dan@prleads.com

Nationally recognized online publicity expert, author of 6 books for major book publisher John Wiley & Sons, and Founder of PR LEADS, Dan Janal can help you get the most bang for your article marketing buck. For free tips on how you can double, triple and even quadruple your article marketing’s return on investment, subscribe to the PR LEADS Article Marketing Secrets & Breakthroughs Newsletter at:
http://www.articlemarketingexperts.com/articlenewsletter

Related articles:

==================================

Interested in writing and submitting articles online?

 

Click here for more information on our article writing & proofreading services

 

Click here for more information on our article submission services

 

Contact Your Article Marketing Experts
   
Call: 952-380-1554 (10am to 5pm CST)
Email: dan@prleads.com
Contact Form

 

Keep In Touch

 

PR LEADS Article Marketing Secrets & Breakthroughs Newsletter -

Sign up for my FREE weekly e-Newsletter


Article Marketing Breakthroughs Blog –
Fresh ideas from Eric Gruber , Your Article Marketing Expert, to help you reach article writing and marketing success. Join us now!

So start writing and building your
article empire today!

Interested? It's easy to get started

Call 952-380-1554
10:00am –5:00pm CST, M-F

Email Us - Dan@prleads.com

Want Results Like This?

To read any of the Results now, hover your mouse over it to stop the scroll...

“Everybody ought to run over and hold them to their prices because that’s a lot of turn key done-for-you-stuff for a very, very low price. With everything they are giving you, they are way too cheap.”

Bill Glazer
Glazer-Kennedy Inner Circle

“Wow! I can’t believe you reached so many people (Over 300,000 readers), in just 1 week! You helped me establish even more credibility, drive pre-qualified, targeted traffic to my website and sell more products and services. Thank you Dan and Eric!”

Yanik Silver
www.surefiremarketing.com

"As a result of having my articles published using the PR LEAD Article Marketing Service, I have achieved the status of being the “Distribution Industry Expert,” who can be counted on as the “trusted advisor.” This publicity has resulted in a surge of new business opportunities making ’06 the best year in 26 years in business."

Dani Kaplan
President, SMC Data Systems
www.smcdata.com

“PR LEADS makes it easy to position myself as an expert and generate traffic for my websites. They truly are article marketing experts who know how to get your messages to the right audiences. I heartedly recommend them to my clients.”

Robert Skrob
Information Marketing Association
President

"Your customized service helped to get my article featured in this new major women's publication. Who knew that tweaking the title of my article would help it make a bigger impact. Thank you for your expertise."

Jill Lublin
www.promisingpromotion.com

“There are three reasons to use the PR LEADS Article Marketing Service: Traffic, Traffic and More Traffic! By tripling our traffic with just one article submission, you have not only met our expectations, but you blew right past them!

"We're already working on another article for you to work your magic on! Thanks so much!"

Lesley Mattos
Founder
Adesso Albums, Inc.

"As a book author, writing comes easily for me. Marketing does not come so easily. What I love about the PR LEADS Article Marketing Service is it lets me focus on what I do easily and quickly: writing articles. Dan and Eric go to work placing the articles.

Turning this task over to the PR LEADS Article Marketing Service saves me so much precious time!! And, just as important, Dan and Eric do things in a highly strategic way, ensuring articles I write will boost my book sales, increase my website’s visibility with search engines and entice visitors to my site. The PR LEADS Article Marketing Service is priceless.”

Stephanie Pedersen
Author
"Shoes: What Every Woman Should Know"
www.shoeswhateverywomanshouldknow.com

“Thanks to PR LEADS Article Submission Service, my article Dating Success Strategies: 10 Lessons To Spice Up Your Social Life can be found on Self Growth and was featured in their newsletter. The site is Ranked # 1 for Self Improvement on Google and Yahoo. It gets 167,000 unique visitors a month to the website and sends newsletters to over 450,000 opt-in subscribers a week."

April Masini
Amazon,com Best-Selling Author
"Date Out of Your League"
and recently published book
"Think and Date Like A Man"
Publisher of the online dating
publication www.askapril.com

"My clients have seen a significant increase in traffic coming from various websites and blogs as a result of the PR LEADS Article Submission Service. This is a service I recommend to my clients to be included as part of their Internet Marketing strategy."

Valerie Di Carlo -- VDC Enterprises, LLC
SEO Web Consulting
www.seo-web-consulting.com

"I’m so glad I found the PR LEADS Article Marketing Service. It brings me tons of targeted traffic and a large spike in ezine subscriber numbers. And, when I say targeted – I mean targeted. They gets me thousands of targeted links like

* ChiefMarketer.com,
* MultichannelMerchant.com,
* B2BmarketingTrends.com,
ManagementFirst.com,
* CEO Online,
* CEO Refresher
* and many more

to my Web site. And it saves me hours and hours of time from doing it myself or having to teach someone else how to submit articles for me."

Sales Lead Expert M.H “ Mac” McIntosh
Mac McIntosh Inc
www.sales-lead-experts.com

"Just getting published on the Caregiver.com website and magazine, and getting published in the Caregiver's Home Companion website and in their print and email newsletters -- 2 "go-to" publications for caregivers -- not to mention all of my other successes is worth its weight in gold. I left the operating room to touch more lives that a surgeon could do in a career, and PR LEADS is helping with my mission to reach as many people as possible!"

Vicki Rackner, MD
www.drvicki.org

"Although we have a multi-faceted marketing and sales plan, the addition of article marketing through the PR Leads service helped in our successful quest to push UltraMetabolism to #2 on the NY Times Best-Seller List. More than just getting exposure for our articles, the PR Leads service also helped establish relationships with website publishers that will continue to deliver value for many months and years to come. Eric and his team are extremely diligent with fine attention to detail and go above and beyond the call of duty to get articles placed on websites that normal article marketing channels don't have access to."

Marc Stockman
President, Brass Ring Media Group

"WOW, the PR LEADS Article Marketing Service is working!! As a result of my articles being published on sites like Modern Mom, Body Concept and newsletters like Through Your Body I got 17 orders just yesterday. I'm totally amazed!"

Tracey Mallett
Fitness Expert
www.traceymallett.com

"Thanks to the PR LEADS Article Marketing Service, About.com and many other highly credible sites dramatically increased my website traffic. I’ve even gotten many people asking to subscribe to my newsletter – just yesterday I added 60 subscribers that are from all over the world - England, Canada, Australia, Bolivia, and S. Africa! Amazing! This is definitely a good investment!"

Karen Sherman
Author, New York State Psychologist,
and Relationship Counseling Expert

"PR Leads Article Marketing service raises your web presence and funnels new targeted subscribers to your web sites. You couldn’t ask for more. Their database of article syndication websites is extensive and includes high profile sites and ezines such as About.com, Safe Haven, Stretcher.com which has over 200K subscribers to its ezines. Eric Gruber, is a pleasure to work with. He understands his market and gives excellent recommendations for edits and improvements. He knows how to tweak articles so that they get noticed. He is responsive and reliable. If you are looking for a flawless system to get your articles on the web, position your self as an expert in your area, and drive traffic to your web sites, this is the service to use."

James Lange
Financial Expert and
Author of “Retire Secure”
www.retiresecure.com

"One thing I don’t question is that Eric Gruber of the PR LEADS Article Marketing Service is THE Article Marketing Expert. He has placed my clients’ articles on sites and ezines like About.com, CEO Online, Management First, E-Marketing Association’s Newsletter, Honey Magazine, Womens Web, American Venture Magazine and many more."

Will Rico
Common Mind
www.commonmind.com

"Writing and submitting articles using the PR LEADS Article Marketing Service helped spike up my website traffic, as well as open doors to golden marketing opportunities. Several publishers became affiliates, including Rick Sidowicz of CEO Refresher who is interested in completing an email blast and other ways to promote my books and products! I never had anyone do an email blast for me before!"

Susan Harrow
Media Coach/Marketing Strategist
www.PRSecrets.com

"As a sales trainer, I emphasize to my clients, readers of my book – The Four Kinds of Sales People, and to my speeches’ audiences that breakthrough sales is never a “one size fits all” roadmap – and Dan Janal & Eric Gruber from the PR LEADS Article Marketing Service completely understands that concept.

You can't get as much customization from a software program. You can't get as much personal attention from a high-priced PR firm. You certainly can't get faster feedback from a teenager who started a business like this yesterday and is masquerading as an "Internet Guru." The PR LEADS Article Marketing Service is truly the Rolls Royce of the Internet that helps me increase web traffic, build credibility, and greatly improve my book sales all at the same time."

Chuck Mache
Sales Trainer, Speaker and Author
of “The Four Kinds of Sales People”
www.chuckmache.com

"You guys are my secret weapon and you deliver BIG results which is why I keep coming back."

Robert Smith
Author of "Million Dollar Press Releases:
Guide To Boosting Profits Using Free Publicity"

"You were right when you said article marketing can possibly lead to additional future marketing opportunities. Here’s a response from one of many credible online business publications:

'I loved your article and I have linked it to your main page. It is truly a "killer" idea and I will feature anything else you have -perhaps testimonials as to the effectivesness etc. Your entire "story" in the palm of your hand, and a most exceptional value as a gift for prospective customers is something I look forward to helping you promote in the near future.'

Thank you PR LEADS Article Marketing Service – I will get started on writing another for next month’s submission."

Jim McKinley
Marketing Director for CF Gear
www.cfgear.com

"Within a couple of days, my article was published on About.com, Sales and Marketing Management, IT Toolbox, Association of Equipment Manufacturers, Knowledge Management Professional Society, and Sideroad. I can’t wait til I see the results in a couple of weeks. Thank you PR LEADS Article Marketing Service."

Srikanth Chari
www.Watch360.com

"PR Leads is one of those rare offerings that promises a lot and then over-delivers. They proofread and optimize articles so they can be found, create a strong call for action to turn readers into website visitors, and then place your articles on well known, credible websites and industry newsletters. If you want to succeed in today’s competitive environment, you must be seen all over the web – the PR LEADS Article Marketing Service is a MUST!"

Carl & Deb Potter
Simply Seamless Safety
www.potterandassociates.com

"Most people would love to be quoted by Entrepreneur.com and The Street.com. Well, I wasn’t just quoted, I had my articles published by Entrepreneur.com and The Street.com. Thank you, PR LEADS Article Marketing Service!"

Denise Landers
Author and President of Key Organization
www.keyorganization.com

"After spending a lot of time and money on publicity, I've come to one conclusion. PR LEADS is the easiest, most cost effective way for experts to promote themselves online. The investment on return is unmatched by any other product or service currently available – My article will even be published by the Human Resources Planning Society’s Journal early next year. If you want to build credibility, increase web traffic, and generate new leads you need exposure all over the Web. If you need exposure, use PR LEADS Article Marketing Service!"

Gayle Lantz
Human Resources Expert Who Helps
Leaders, Executives and Others
Make The Most Of Their Work
www.gaylelantz.com

"Within a couple days of submitting my first article, I found my article on CRM Today. I am absolutely amazed at how quickly you made all this happen. Thanks so much!”

Scott Glatstein
President & Founder of Imperatives LLC
www.imperativesllc.com

"PR LEADS was able to tear my website apart and show me how to rebuild it better, stronger and much more profitable! The best part is he broke it into smaller bites so I can radically improve my site without a hiccup in my business. Other services that I have looked at wanted thousands more for the exact same advice and they strong-armed me to implement the plan using their services. What a pleasure it was to work with someone that genuinely had my best interest at heart. Thanks Eric & Dan!”

Mike Kaselnak
CEO, HOARD Clients System, Inc.
www.hoardclients.com

Click here to read all of our Success Stories now...

Article Marketing & Internet PR Benefits
   
Increase your marketing return on investment
   
Increase web traffic – With our article marketing & Internet PR services you can produce a constant flow of visitors to your website.
   
Achieve massive publicity
   
Build your list of targeted prospects that want to hear from you right now
   
Boost your reputation, credibility, and name recognition
   
Gain link popularity & Improve Search Engine Optimization (SEO) rankings.
   
Create affiliate relationships and co-marketing partnerships with highly influential web publishers.
PR LEADS Article Marketing News
PR LEADS Article Marketing Client News
In the PR LEADS Article Marketing Learning Center:

Featured Article Marketing Ebook – 82 Unbeatable Ideas To Writing Articles Fast.

Filled with 82 unique ideas, hundreds of links and examples, our new article marketing eBook will help you eliminate writer’s block.

New Featured Articles --